Expired Listing in Riverside County? How We Relist and Sell It

What should you do when your Riverside County listing expires?

Relist with a new plan. Chris Leeper of Leeper Realty Group relists expired homes across Riverside County by re-running the comps to get the price right, reshooting the home with new photos and video, and relaunching the listing across every channel and database we use. The goal is a second run that looks and performs like a brand-new listing.

Why homes expire

Most expired listings come back to price. The home went on at a number the market wasn't ready to meet, the first two weeks passed quietly, and buyers moved on to newer listings. Presentation and marketing are the next most common reasons: photos that undersell the house, or a listing that never reached enough buyers.

The good news is that every one of those is fixable, and the first listing period leaves a record of what buyers thought. Showing activity, feedback and how long the home sat all point to what needs to change.

How we relist an expired home

1. Re-run the comps. We start over on price, using what has sold and what has sat since your home first went on. The number has to be one buyers will act on in the first two weeks.
2. New photos and video. Buyers who saw the first listing need a reason to look again, and buyers who scrolled past it need a better first impression. A full reshoot does both.
3. Relaunch everywhere. The listing goes out across every channel and database we use, so it reaches the widest pool of buyers on day one. You can see the full plan on how we market homes in Riverside County.

What the numbers say about timing

Across the arm's-length sales I have listed in Riverside County since 2011, homes that went under contract within two weeks sold for a median 101.0% of original list price. Homes that sat past 90 days sold for 95.3%. Listings that needed a price reduction closed at a median 96.2%, compared with 100.0% for listings that never reduced.

That's the case for getting the price right at the relaunch instead of reducing again later. The second run gets its best chance in its first two weeks, the same as the first.

Serving sellers across Riverside County

We relist and sell homes in Moreno Valley, Menifee, Perris, Beaumont, Riverside, Lake Elsinore and across the wider Inland Empire. For the full selling process, see our guide to selling a home in Riverside County. For more on what went wrong the first time, read why your home didn't sell and what to do next.

FAQ

Can I switch agents while my home is still listed?

If your listing agreement is still active, you're committed to it until it expires or your current brokerage agrees to cancel it. Once it has expired or been released, you're free to list with anyone.

Should I take my home off the market before relisting?

Sometimes a short break helps, especially if the home needs work or new photos. What matters most is that it comes back with a corrected price and a fresh presentation, rather than the same listing a few weeks later.

How is the price decided the second time?

From current comparable sales, including what sold and what didn't while your home was listed. The first listing period is useful data here: how many showings it got and what buyers said tell you how far off the original price was.

Find out what your home is worth now. Call or text 951-741-5311.

Chris Leeper, REALTOR®, DRE #01881634, Leeper Realty Group. Brokered by eXp Realty of California, Inc.